WEBSITE REDESIGN & MEDIA SOCIAL STRATEGY IN THE INSTITUTIONAL SECTOR
Brand: Science Festival
The Science Festival is a national and free event organized by the Ministry of Higher Education, Research and Innovation.
Innovation that aims to promote all fields of science.
The result ?
We were asked to promote the 28th edition of the Science Festival on the Web, we worked on the graphic redesign of the website, and in order to increase the community on the social networks of the Science Festival and increase its notoriety, we organized 5 contests over 3 weeks and created sponsored campaigns on Facebook.
HOW WE MANAGED TO REACH 287,000 PEOPLE ON SOCIAL NETWORKS
Missions for the science festival
Website redesign and social media strategy :
Graphic redesign of the website
Creation of an editorial line on social networks
Animation of social networks on Facebook and Twitter between July and November 2019
Creation of 5 contests on Facebook
Creating sponsored publications on Facebook
Examples of sliders: